The Oxford Dictionary defines creativity as relating to or involving the use of the imagination or original ideas to create something.
In a nutshell, creativity could be seen simply as the ability to give life to new ideas and concepts and discover fresh approaches to solving a problem.
Applying this concept to an organisational context, creative employees might have the ability to think outside the box and to look at a challenging situation with a fresh and open-minded view, or they may have the natural drive to turn problems into opportunities.
Innovation can be a welcome by-product of creativity, but the solutions or ideas offered in this way do not necessarily have to be original. The idea of a jigsaw, where the pieces can simply be re-arranged to make a completely new picture, springs to mind.
Against this background – and in the current competitive economic climate – creativity must be seen as an essential characteristic of your workforce.
After all, it’s the ability to use an innovative approach and solve problems in new creative ways that gives your organisation the edge and differentiates it from your competition.
For this reason, it’s imperative that you