Meet the Teams


Robin Wood, Owner of Predictive Advantage S.A

With more than thirty years experience in international business and industry, Robin has worked extensively all over the world, consulting with many of the largest and most influential companies in Europe, Middle East, Asia and North & South America.


Brigitte Roth, General Manager

Brigitte has worked with large international companies in human resources & client management and works in four languages. She has been with Predictive Advantage for over 20 years, first in Switzerland, then in the UK and is currently general manager for the holding company in Switzerland.

The Seminar and Marketing Team


Sarah Tyreman, Operations Director

Sarah's day to day responsibilities include management of the Predictive Advantage training and seminar coordination team, and all related customer service enquiries. She maintains our bespoke Customer Relationship Management System and coordinates the organisation of all new client agreements and contracts.

Sarah has been with Predictive Advantage since 2004 and is the person to contact for all of client-related enquiries.


Sabine Robinson, Marketing Manager

Sabine is a German native and has extensive experience in project management and marketing. She joined Predictive Advantage in 2011.

Sabine manages all marketing activities at Predictive Advantage including brand development, website updates, regular client communications, social media projects, content creation and the management of the growing online client community. Sabine holds the Certificate in Professional Marketing from the Chartered Institute of Marketing. Sabine continues to be part of the workshop coordination team and offers administrative support to our Associates.

Lucy Ellis, Admin and Marketing Assistant

The Sales Team

Karen 2

Karen Samwell, Sales Manager

Karen recently joined Predictive Advantage as our Sales Manager and is a Talent Optimization Certified Consultant.

In addition to managing the sales team, Karen’s main role is to provide a consultative approach to potential clients, by gaining a true understanding of their business requirements and deliver detailed information and demonstrations of how Predictive Advantage can help align their people to their business strategy to achieve the best results.

She has over 20 years of sales experience, working with some of the largest financial institutions in the UK.


Kimberley Mearns, Sales Associate

With 20 years’ experience in sales and customer service, Kimberley has spent 15 years helping her clients increase turnover and is passionate about the development of others through coaching and mentoring.

New to the Predictive Advantage Sales Team, Kimberley is a Talent Optimization Certified Consultant who guides and works with our clients to implement the best solutions to optimize their talent in line with their business strategy to maximise results.


Ellie Harris, Sales Representative

Ellie is part of the sales team at Predictive Advantage. She is also a Talent Optimization Certified Consultant.

Since 2018, Ellie has been using her background and experience in research and human psychology to develop a continuously successful career in sales. She previously worked with high net worth individuals with high and ever-changing demands within the insurance industry.

She is passionate about building fantastic, long-lasting professional relationships with all clients.

The Finance Team


Caroline Gibson, Financial Director

Caroline is responsible for the management of our finances, overseeing the accounts team and all accounting functions.

She works closely with her team to ensure that all customer enquiries regarding invoices are answered promptly and that all financial requirements are met.

An original member of Predictive Advantage’s team, Caroline has managed the accounts department since the Harrogate offices opened in 2004.


Claire Maughan, Assistant Accountant


Sidney McDermott, Accounts Assistant