Is your sales team fully aligned to deliver on your business objectives?
The best sales teams are engaged, motivated, and aligned with your company’s goals. When each member of your sales team is optimally positioned, well managed and trained, their performance will soar, and you will see the desired sales growth.
The strategic application of people metrics within the discipline of Talent Optimization allows you to define the behavioural and cognitive requirements for each sales position in your business. You can then objectively evaluate that each employee and candidate is the best possible match for each role.
Your sales people are optimally and strategically aligned, but how can you strengthen your client relationships?
In today’s competitive market, companies need to stand out positively to be noticed. Each member of your sales team is an ambassador for your company. They are also expected to clench the deal.
Sales representatives who closely listen and respond to their clients’ requirements, and present solutions that emphasise the true value that your company can bring to your clients are able to build trust with prospective and existing clients. This makes for more loyal customers.
So, how can sales managers and teams develop that customer focus? How can you diagnose and successfully bridge any related sales skills gaps?